PPC 2016 Q1 Round-Up

The Digivate team love to keep up with the latest industry news. We’ve searched the web and compiled a round-up of the top PPC news from some of the best blogs from the first 3 months in 2016.
Ads on the right hand side of the page
On February the 19th …

Keep Reading

Betting on Football Conference 2016 – Round Up

First of all we’d just like to say a huge thanks to Sports Betting Community (SBC) for putting on this great event. It was their third year running this conference and it is a growing success.

Being a full-service digital marketing agency we work with multiple clients across many different …

Keep Reading

Content Keywords Feature is out of Google Search Console – Digital Marketing Roundup

New Features in Google My Business

Google is continuing its process of adding new features to Google My Business, and in this case, it concerns the new settings for business notification.

Now, the system allows users to configure when and how (i.e. email, mobile or both) they prefer to get notifications, regarding …

Keep Reading

Damaging Content and the Effects on Your Reputation – Digital Marketing Roundup

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

Keep Reading

Simplify Your Content Marketing and Still Get Results

It is for good reason content marketing is talked about at such great lengths, it works and works well. Not only this, but successful content marketing doesn’t have to be resource heavy or be out of reach for smaller businesses. In fact, it is possible to create decent content …

Keep Reading

Two ad updates that will affect local search marketers – Digital Marketing Roundup

Banner

1. Google makes 2 ad updates that will affect local search marketers

Ads are appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results, as well as changes to Google Maps mean that only ads with local extensions …

Keep Reading

Pinterest Advertising – How to Make it Work for You

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers.

After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I …

Keep Reading

Google’s “Stay In The Loop” Widget – Digital Marketing Roundup

Bing gets into the Olympics spirit

This year we see Bing get into the spirit of the Olympic games with their Bing Predicts Technology tool, which provides users with an ‘events to watch’ schedule. This will provide their audience with regular updates on the games, as well as tabs …

Keep Reading

6 Social Media Podcasts You Should Be Listening To

Image via Patrick Breitenbach (CC Licence)

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the …

Keep Reading

How to Stop Ghost Spam in Google Analytics

ghost spam GA

If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having risen sharply.
What is Ghost Spam?
The recent deluge of Ghost Spam sites may be new to some of you, …

Keep Reading