How to Avoid Eating Yourself – Keyword Cannibalisation

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply …

Keep Reading

Facebook Messenger hits 1 billion users – Digital Marketing Roundup

Verizon buys Yahoo’s core internet businesses for $4.8 billion

The No 1 US telecommunications company Verizon has bought Yahoo’s core internet properties for $4.8 billion. It is in the intention of the telecommunications company to combine Yahoo’s search engine, email and messenger with AOL. Verizon have confirmed that this move …

Keep Reading

Google AdWords Click-To-Text Message Extension to go Live – Digital Marketing Roundup

Optimizing visuals will become even more key

Nowadays, visual-centric technologies are taking huge presence in our lives. Augmented, virtual and mixed reality are providing more immersive experiences, that bring new ways of communication for us. So what does this mean for SEO?

Visual technologies point to a future of search that makes …

Keep Reading

AdWords Price Extensions on Desktop – Digital Marketing Roundup

Webmaster recommendations about the mobile first index are on the way

We have already covered the topic of Google’s mobile-first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.

This has brought many questions to the surface for webmasters, so Google has …

Keep Reading

Facebook Reactions Officially Launched

graphics-labels_EN.0

After over a year of hearing about it, Facebook has finally launched Reactions to the masses. Facebook newsfeeds around the world are about to be bombarded with colourful emojis as users are now able to “Like”, “Love”, “Haha”, “Sad” or “Angry” a Facebook post.

These new faces to the Facebook world …

Keep Reading

Google’s restrictions on keyword data – Digital Marketing Roundup

Today we present to you the latest, most relevant digital marketing news. As you can probably already tell we are passionate about Digital marketing (the clue is in our name), and we keep our passion alive with daily news updates. Here is what we found relevant in the Digital …

Keep Reading

Google implements Shopping Ads to image research – Digital Marketing Roundup

Florida court allows Google to be sued by publisher delisted as “pure spam”

Could this be a chink in Google’s armour?

SEO for Gboard? How Google’s new keyboard search for iOS ranks content

With the recent launch of Gboard, Search Engine Land looks at how the new Keyboard Search ranks pages and …

Keep Reading

Global Change: Google Remove Ads on Right Side of Desktop Search Results

adwords logo

It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them with additional ads on the top and bottom of the page. The change affects all queries in …

Keep Reading

Google´s Search is Already Huge and It’s Still Growing – Digital Marketing Roundup

Google’s search is already huge and it’s still growing

Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already know of over 130 trillion pages in the web, and …

Keep Reading

Pokémon Go increases Nintendo’s stock price by 25% – Digital Marketing Roundup

Pokémon Go increases Nintendo’s stock price by 25% in under 7 days

Just three days after launching the Pokémon Go app, Nintendo saw a 25% increase in their stock prices. The augmented reality app encourages users to walk around their real-life neighbourhoods to discover virtual characters on their smartphone …

Keep Reading