TV Advertising vs. Digital Marketing – Infographic
With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns.
So I was watching television the other night and something incredible happened. An amazing plot twist in the new…
12 SEO Warfare Tactics: Attack and Defence
There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli)
Don’t try this at home kids. I don’t advocate the use of hostile SEO under any circumstances. And I’m not about to reveal anything really dangerous or secret here.
But it is important for brands…
SEO has changed…but has it really changed that much?
Anyone in the SEO industry who has had their finger on the pulse of the digital marketing blogosphere over the past 12 months could be forgiven for thinking that they’ll be out of a job soon. While proclamations such as “SEO is dead” have been around as long as…
Directory Submissions for SEO: The Only Guide You Need
Directory submissions aren’t dead. In fact building links from high quality, localised and industry relevant directories might just be one of the most overlooked tactics in the modern SEO’s repertoire.
When many people think of directories, they think of spammy link submission sites – the type of directories that will…
5 Key Points for an SEO Audit
A full SEO audit can take weeks for a large website. But you can quickly and easily check some of the most important and actionable SEO factors. So there’s no excuse to put it off any longer!
Your links, likes and tweets
Your best competitors’ links, likes and tweets
Your URLs or web…
10 Reasons SEO Agencies Do Better SEO (infographic)
Some in-house SEO professionals are excellent but smart brands hire a good SEO agency. These are the main reasons why an agency is best for your brand:
1. Superior strategic leadership
Engaging a good agency with an experienced Head of SEO (or Head of Search) is like hiring an expensive in-house…
8 SEO Tips for Startups
Starting a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketing expertise from the outset.
Here are eight simple but very powerful things you can do to help your business…
4 Reasons to Invest in Content (infographic)
Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audience:
1. Content is essential for SEO
In fact, tailored content based on an understanding of your audience is the most important part of SEO. Search engines…
4 Major Link Building Dangers and SEO Errors (infographic)
When a site already ranks for a keyword you’re targeting
Make sure you:
Target the same URL that’s already ranking: not the homepage, or another page you think could rank – unless the other page is more relevant
Target the exact same URL format Google is showing. If there’s a slash at…
3 Key Marketing Factors Supporting SEO (infographic)
SEO (Search Engine Optimisation) represents the best investment available for your marketing budget because:
Every month’s SEO investment generates visits and sales and the effects last for years – so success just keeps growing
Customers targeted with SEO are actively seeking to buy the things you sell – it’s a match…
