TV Advertising vs. Digital Marketing – Infographic


With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns.
So I was watching television the other night and something incredible happened. An amazing plot twist in the new …

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The E-Commerce Marketing Mix: 8 Principles (infographic)

Ecommerce Marketing Mix Infographic

Getting buyers to visit, buy and keep buying is the essence of marketing for websites selling things online. When people share your content with their friends, your campaigns gain far more reach at no additional cost.

Selling online requires a specialised marketing mix – but the same principles can be …

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The Modern Marketing Triangle: 3 Keys to Success (infographic)

The Modern Marketing Triangle

Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical templates on which to build the next generation of actionable marketing strategies – with a mix of tactics that work online.

Offline is …

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The Weeks Top 9 Online Marketing Posts


Don’t Debate The Power of Facebook!

Market research Company Lab42’s recent research found that consumers view a brands presence on Facebook as more important than ever, with 75% suggesting they feel more connected to a brand on Facebook. 35% also feel they are listened to more on Facebook. Have a look at …

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Top 10 Online Marketing Posts of the Week

Top 10 Online Marketing Posts

It’s hard to keep up with the internet’s constant supply of content, thus to help make life easier for all the webmasters and online marketers out there Digivate has provided the pick of the online marketing content this week. Enjoy.

1. Smartphones have taken over

The use of smartphones continues …

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