New EU Cookie Law – How To Comply
A new UK law governing cookies will be enforced by the government from May 26th 2012. It has already been law for a year.
The new cookie legislation has implications for your website, your use of Google Analytics, and possibly your approach to email marketing.
This article explains everything you need to…
Sitelinks in google
Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search experience faster and more user friendly.
Featuring on Google for a while now, sitelinks have evolved and have slowly…
SEO for mobiles
Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows no signs of slowing with some suggesting that mobile search will in fact…
Strategy after Panda
Google’s Panda Update was launched in the UK on April 13th 2011. It was, as you probably know, designed to further root out low quality websites and subsequently improve ranking results and user satisfaction. Its launch at the time saw roughly 12% of search results affected by the update…
Back to Base-ics – Google Base Optimisation
Google Shopping gives E-commerce sites a hugely valuable opportunity to get on the first page real estate of SERPs, especially for the more competitive terms. With universal search, Google’s shopping results will often appear above the fold on the first page of search results. Get your Base Feed optimised…
Mobile – The Growth Of Online
If Search = Money… We’d Want To Be Found?
The internet has made us an information hungry generation, and for the past 12-15 years has changed the way we do everything in our everyday lives. Our need to ‘find’ the information we are looking for on the internet has lead…
The World is your S.E.Oyster – 4 creative tips for international SEO
As the world’s shoppers move online, an exciting global market is forming which is more accessible than ever before. Ten years ago, expanding into a new national market meant huge start-up costs for marketing, research and new offices. This kept foreign markets out the reach of most small and…
What is Google Places and Why is it Important?
Google Places is an introduction by Google to page one search results. When Google identifies a user as searching for a location-based result, usually triggered by place names such as ‘London’ or ‘New York’ appearing in the search term, Google will include a Maps summary next to the main…
The Future of Social Networking and Search?
During the film The Social Network, a film based around the start-up of Facebook, there is a moment of realisation from Mark Zuckerberg that the key to creating a successful network is exclusivity.
Fast forward six years and Facebook has evolved from being a campus contained network to one housing…
Google Analytics – Advanced Segments
Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the platform or simply are not being able to derive meaningful information from what they are seeing. I…
