Using email marketing to create brand awareness
Perhaps at some stage in the past you will have heard the jingle ‘I’m Loving It’ on Television/Radio or seen the instantly recognisable log of a golden arch on a red background? Yes you guessed right, this is the branding for McDonald’s food chain.
Having heard a business’s jingle or…
Tips On How to Avoid Spam
Do you have a crowded inbox? Are you tired of receiving emails in broken English from dubious contacts like getrichintwoseconds@akljfk.com and hawtgirlxxx@sfda.ru, pushing all kinds of delightfully sketchy once-in-a-lifetime offers? Yep…spam can be pretty annoying.
We all know by now that spam isn’t only a canned meat product, but is…
Online Reputation Campaign
Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variety of instances but typically it is seen as blog posts, forum comments and online articles.
Negative publicity in the search engine result…
Sitelinks in google
Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search experience faster and more user friendly.
Featuring on Google for a while now, sitelinks have evolved and have slowly…
Back to Base-ics – Google Base Optimisation
Google Shopping gives E-commerce sites a hugely valuable opportunity to get on the first page real estate of SERPs, especially for the more competitive terms. With universal search, Google’s shopping results will often appear above the fold on the first page of search results. Get your Base Feed optimised…
Twitter Shifts Focus On Quality
Twitter has recently unleashed a wrath of restrictions to users profile which they are characteristically keeping private. Of course, some reading around and experimenting can lead us to pretty strong guesses about what they exactly are (maximum amount of tweets per hour, relevant ratio of followers to follows and…
The Importance of Being a Blogger
Blogs can become a useful element of any online marketing campaign so long as a couple of rules are followed and a good amount of time is invested. Blogs can help your website get good recognition and they do have a significant importance in the eyes of search engines.
Firstly,…
What next to consider to obtain strong rank
SEO is an ever changing beast and those who work within search need to remain constantly up to date. Strategy must constantly adapt and evolve to ensure clients are receiving quality recommendations. In order to rank well in Google’s SERPs there are several things that need to be considered…
Mobile – The Growth Of Online
If Search = Money… We’d Want To Be Found?
The internet has made us an information hungry generation, and for the past 12-15 years has changed the way we do everything in our everyday lives. Our need to ‘find’ the information we are looking for on the internet has lead…
2011 Digital Futures – #1 Social Commerce
There is little doubt 2010 was the year of social media with Facebook overtaking Google as the web’s most popular site – not to mention an Oscar-tipped film being released – while Twitter became ubiquitous and its influence in circulating news (and gossip) became clear.
With these mediums and more…
