A Short Guide to LinkedIn PPC Ads
If the goal of your PPC campaigns is to acquire new B2B clients or to build brand awareness targeting key decision makers , LinkedIn, with its 120M worldwide members and 7.9M decision makers, is a valid alternative to Search Engines and Facebook.
Linkedin Ads platform is less sophisticated than AdWords,…
Online Reputation Campaign
Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variety of instances but typically it is seen as blog posts, forum comments and online articles.
Negative publicity in the search engine result…
Sitelinks in google
Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search experience faster and more user friendly.
Featuring on Google for a while now, sitelinks have evolved and have slowly…
email marketing and timing
The impact of consumer targeted emails varies depending on the time they are sent. With resources going into the creation of imaginative campaigns, marketers want to be sure they are sending emails at the optimal time for the specific content they contain. Previously, the morning was statistically the best…
