Put all your ideas in the pot…
I discussed on here a few weeks back popular US clothing brand Gap’s ‘experiments’ with brand identity and the importance of branding, imagery and naming. Google now feel it is time to come out and explain their new name for their social-media friendly relation to Google Places, Google Hotspot…
What is Google Places and Why is it Important?
Google Places is an introduction by Google to page one search results. When Google identifies a user as searching for a location-based result, usually triggered by place names such as ‘London’ or ‘New York’ appearing in the search term, Google will include a Maps summary next to the main…
Christmas E-cards
With Christmas only a few weeks away, it’s that time of year again where we should be thinking of sending out those lovely Christmas cards which we always look forward to receiving from our family and friends.
Digivate has recently been busy working with our clients in putting together some…
Keep social, keep engaged and keep localised
With the launch of Hotpot Google have turned search into an even more socially driven experience. Google places as well as latitude have shown us the power of localised search. Latitude with its ability to connect people through location and places through its ability to strengthen the visibility of…
The Future of Social Networking and Search?
During the film The Social Network, a film based around the start-up of Facebook, there is a moment of realisation from Mark Zuckerberg that the key to creating a successful network is exclusivity.
Fast forward six years and Facebook has evolved from being a campus contained network to one housing…
