Google’s ACE

Posted 27th September, 2010 by Digivate

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Campaign Experiments) allows you to set up controlled experiments for using two different bids over the exact same period; simple…

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Posted in Adwords, Google, PPC | , , , ,

Video and SEO – A match made in heaven

Posted 24th September, 2010 by Digivate

There are many ways video can transform SEO campaigns. Here are just a few ideas that are worth there weight in SEO gold dust: Link juice and clicks.

So…video and SEO, here are the insights:

1. Get video listings within the universal search SERP’s page. This can increase click through rates…

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Posted in SEO | ,

The Inbox Evolved

Posted 24th September, 2010 by Lawrence Lee

Google has recently introduced a new technology to its email service Gmail called “Priority Inbox”, a feature that will inevitably be added by the other major email providers in one form or another, with the natural flow of evolution our email inboxes go through.

As with the addition of the…

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Posted in Email Marketing, Google |

Google Instant and SEO

Posted 9th September, 2010 by Digivate

A lot has been made already of the introduction of ‘Google Instant’ since it was rolled out yesterday.

What does this mean for SEO? Is search engine optimisation (or Google engine optimisation, depending on who you talk to) doomed?

If you are reading this article, there is a very strong chance…

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Posted in Social Media |