Why Should You Know About Canonical Tags?

Posted 27th August, 2010 by Digivate

The top 3, soon to be 2, search engines announced back in 2009 that they were all going to support “canonical URL tags” in an effort to help webmasters eliminate the common problem of duplicate content in their site. You know the kind of sites, typically ecommmerce sites that…

Read more

Posted in Social Media | , ,

Affiliate Marketing: Discount Codes and Cash Backs, Friend or Foe?

Posted 13th August, 2010 by Digivate

Affiliate Marketing:  Discount Codes and Cash Backs, Friend or Foe?

Let’s be honest, the majority of online success stories have come about from the basic concept of affiliate marketing. Amazon is by far and away the largest online retailer and most famous for mastering the art of affiliate marketing with…

Read more

Posted in Affiliate Marketing | , , , , ,

Eye Tracking Reveals Some Interesting Results for Future SERPs

Posted 11th August, 2010 by Digivate

Search engines are now blending what they consider important results with the established listings on search engine results pages (SERPs). Placing relevant information, often in the form of video, social media or shopping results, between the listings is just the start of what will be a radical change in…

Read more

Posted in SEO | , , , ,

Apple VS Google in the mobile advertising market

Posted 9th August, 2010 by Digivate

British mobile users will soon have to align themselves to a tech giant, as both Google and Apple are setting their sights on the lucrative mobile advertising market.

Google boss Eric Schmidt recently announced the company will be following a “mobile-first approach” and prioritising investment in a rapidly growing sector…

Read more

Posted in Adwords, Google, Mobile, Social Media | ,

YouTube’s New Enhanced Channel

Posted 6th August, 2010 by Digivate

I once heard someone refer to social media as the ‘blob’; it is everything and everything is it. The meaning of this is obvious and vague at the same time. Everything online that can refer to your company and brand (in the way of user generated content) can be…

Read more

Posted in Brand Reputation, Google, Social Media | , , , , ,

SEO with China – Think ‘Baidu’

Posted 6th August, 2010 by Digivate

How many of you have ever contemplated what the largest search engines are? In the world I’m sure many of you would say Google, Bing or Yahoo, perhaps even YouTube. More of you still would state that Facebook has become monstrous over the years, its social search function qualifying…

Read more

Posted in SEO | , , , ,

Feeding content into Social Networks

Posted 5th August, 2010 by Digivate

Feeding content into Social Networks

Following on from Harry’s post on social networking and principles SEOs adhere to, a common feature on a large portion of regularly updated or authoritative websites, are plug-ins and widgits; friends if you like, of creative and share-worthy link bait.

In many ways, these widgets are…

Read more

Posted in Social Media |